When life gives you...


More than 70,000 advertising professionals have lost their jobs in this “Great Recession.” Lemonade is about what happens when people who were once paid to be creative in advertising are forced to be creative with their own lives.

I know many, so so many people who can relate to this. I honestly know more un-employed people now then I have ever known. And we are talking about the living in the bars right out of college days as well. People always had some kind of job. Scary stuff going on out there.