"Our featured image was shot for a Levis campaign. We are inside a mine, and before us is a beautiful model who has just swung a giant pick-axe. In the background a man is straining to push an almost-overflowing mine cart. The composition is tight and triangular, with de-saturated colors and delicate lighting. And with a closer glance we find that this duo is mining not for silver or gold, but distressed denim: the mine cart is filled with designer jeans and above the man’s head more are embedded in the rock."