Building 3D with Ikea

"

Today, around 75% of all IKEA’s product images are CG, and they have a ‘bank’ of about 25,000 models. “These are all created at a ridiculously high resolution,” explains Martin, “We render them in 4Kx4K, and they need to hold up to that resolution. We need to be able to do whatever we like with the renderings - print them on large walls in the stores if we need to. Even if most of them are only ever used on the website, they all have the capability to be printed very high-res.”

 

The first entire room image to be created in CG for one of IKEA’s catalogues was in 2010. “There were a LOT of people involved in that image,” says Martin. “As you can imagine, the first time you do something, everyone wants to have a look! But then the catalogue after that had four or five images and it really took off.”

 

“The most expensive and complicated things we have to create and shoot are kitchens. From both an environmental and time point of view, we don’t want to have to ship in all those white-goods from everywhere, shoot them and then ship them all back again. And unfortunately, kitchens are one of those rooms that differ very much depending on where you are in the world. A kitchen in the US will look very different to a kitchen in Japan, for example, or in Germany. So you need lots of different layouts in order to localise the kitchen area in brochures. Very early on we created around 200 CG exchanges versions for 50 photographed kitchens in 2008, with the products we had - and I think everyone began to understand the real possibilities.

Very interesting write up over at CG Society.  Took Ikea a number of years to make the switch but they did.  

On a side note, V-Ray for Modo exists now in Beta and hopefully I will be able to run some tests with it soon. Grant Warwick has a very impressive looking Mastering V-Ray class I'd love to go through.  As far as I can tell Modo does not seem to have a specific in-depth shader tree / node class.  And yes, I have watched all of Richard Yot's stuff I could find but it is more about rendering and not shader tree specific. ;)

Getty Images makes 35 million images free in fight against copyright infringement » British Journal of Photography

Getty Images makes 35 million images free in fight against copyright infringement Getty Images has single-handedly redefined the entire photography market with the launch of a new embedding feature that will make more than 35 million images freely available to anyone for non-commercial usage. BJP's Olivier Laurent finds out more

 

Wow, that is a interesting line to take. I could see how they could make money if the embed flips to an ad every 30 seconds or so but to do it so it is not a flashing, annoying banner ad will be tricky.  Also, once they monitize this will the photographer ever see a dime?  Otherwise all the Getty shooters just created a huge content pool for Getty to dish out for free.

 Way down at the bottom we see this, "As for Getty Images’ own photographers, the new embed program won’t have an opt-out clause. “If you’re a Getty Images contributor, you’ll be participating in this.”

So basically Getty went the Indie Music marketing route.  Best it gets heard / seen then forgotten. Too bad they are a business and not a band though, could be the root problem of this model. 

 

Source: http://www.bjp-online.com/2014/03/getty-im...

Adobe creating a cycle of Continuous Customer Disappointment.

 I was chatting with photographer Mike Powell the other day and he was asking about the new rental model Adobe is using now.  While I am on the record as being fully against it, I found a nice break down with a more concrete business view on why it is such a bad idea.

 Adobe

While creating a predictable revenue stream from high-end users, Adobe has created two problems. First, not all Adobe customers believe that Adobe’s new subscription business model is an improvement for them. If customers stop paying their monthly subscription they don’t just lose access to the Adobe Creative Suite software (Photoshop, Illustrator, etc.) used to create their work, they may lose access to the work they created.

Second, they unintentionally overshot the needs of students, small business and casual users, driving them to “good-enough” replacements like Pixelmator, Acorn,GIMP for PhotoShop and Sketch, iDraw, and ArtBoard for Illustrator.

The consequence of discarding low margin customers and optimizing revenue and margin in the short-term, Adobe risks enabling future competitors. In fact, this revenue model feels awfully close to the strategy of the U.S. integrated steel business when they abandoned their low margin business to the mini-mills.

Money is something people live on. Exposure is something people die from.

 If you own a small business or are self-employed, sooner or later you will be asked to work for free. The more successful you become, the more requests you’ll get.

But with the right response, you can turn these freeloaders into something positive.

You may want or need to work for free, especially when you’re just starting out to build a resume, client list or broaden your skills. At any time, you may be happy to donate your time and talent to good causes or very good friends.

Here are some ways to respond to common requests:

I can’t pay you, but you’ll get great exposure

  • What exactly is the nature of the exposure? How will my name and description be used? Will you have a link to my website?
  • How many people will be there?
  • I’ll need a testimonial from your company for my website and brochures.
  • Thank you, but I obviously have enough exposure since you contacted me.

Couple more examples in the link. Great advice here for anyone in a creative field.  

Link: What to say when you’re asked to work for free.

Creativity is rejected: Teachers and bosses don’t value out-of-the-box thinking.

It’s all a lie. This is the thing about creativity that is rarely acknowledged: Most people don’t actually like it. Studies confirm what many creative people have suspected all along: People are biased against creative thinking, despite all of their insistence otherwise.

 

“We think of creative people in a heroic manner, and we celebrate them, but the thing we celebrate is the after-effect,” says Barry Staw, a researcher at the University of California–Berkeley business school who specializes in creativity.

Staw says most people are risk-averse. He refers to them as satisfiers. “As much as we celebrate independence in Western cultures, there is an awful lot of pressure to conform,” he says. Satisfiers avoid stirring things up, even if it means forsaking the truth or rejecting a good idea.  

 

Source: http://www.slate.com/articles/health_and_s...

Adobe Hacked. Check your CC accounts and credit cards.

Our investigation currently indicates that the attackers accessed Adobe customer IDs and encrypted passwords on our systems. We also believe the attackers removed from our systems certain information relating to 2.9 million Adobe customers, including customer names, encrypted credit or debit card numbers, expiration dates, and other information relating to customer orders.

 

Still have not upgraded to CC and this makes me happier that I have not.  

Source: http://blogs.adobe.com/conversations/2013/...

Pro Dieting tips, the Danklife way...

You too can loose 9 pounds in 2 days by living as a pile of biomorphic goo on the bathroom floor why being lovingly held in the warm embrace of food poisoning.  Just ask me how!   

A bit behind here folks due to the afore mentioned lovely G.I. distress, bare with me while I play catch up on some projects.   Seriously, the worst case I have ever had. On the bright side, this toast is freaking AMAHZING this morning. 

Here's What It Looks Like When You Replace Photographers With iPhone-Wielding Reporters | Raw File | Wired.com

Earlier this year the Chicago Sun-Times made national headlines when it purged its photo staff and replaced them with iPhone-wielding reporters.

To track what many suspected would be a decline in the paper’s visual coverage, Chicago freelance photographer Taylor Glascock started a Tumblr that compares the Sun-Times’ photography with that of its competitor the Chicago Tribune, which still uses staff photographers.

“I think that you can’t just assume that if you give [reporters] a camera they will come out with the same result as someone who is trained,” says Glascock. “If photographers had to write all the stories it wouldn’t be pretty either.”

For about a month now, Glascock has been watching the way both papers cover the same story. Sometimes she posts side-by-side screenshots from the papers’ websites. Other times she posts side-by-side comparisons of the papers’ front pages.

 

Source: http://www.wired.com/rawfile/2013/07/repla...

The State of Rendering – Part 1 | fxguide

How competitive? Since we wrote the first Art of Rendering story, just 18 months ago, the landscape has changed dramatically. New renderers and whole new approaches have been released. There have been dramatic improvements, renderers have died, others have been bought, and there is no sense that the process is anywhere near over. Rendering, once a fairly predictable evolutionary space, has become like a quickly moving landscape. For this story alone we have done over 20 interviews and we will be covering 14 major production rendering platforms. We have aimed to focus on production renderers for animation and VFX and not even really touch on game engine rendering, GPU rendering and mobile offerings. Art of Rendering saw many compliments but also a host of complaints. To paraphrase a quote from the first article, “rendering is now a bit like a religion.”

 

Source: http://www.fxguide.com/featured/the-state-...

Photoshop CC: modest upgrades shackled to terrible “rental” model | Ars Technica

Coming back to Earth a bit and looking just at Photoshop CC, is this a worthwhile upgrade? I think it has some compelling features—I use the Camera Raw 8 as a filter a lot for grading rendered 32-bit images, and the camera shake reduction is very good. But thanks to a shareholder-oriented license model that places Adobe customers in a bad spot, the entire line of Creative Cloud applications comes with a massive asterisk hanging over them. I think that Photoshop CC’s features are nice, but the licensing drawback is so severe that it leans this version toward “don’t upgrade.”

 

Source: http://arstechnica.com/information-technol...

Pricing and Negotiating: In-Store Display for National Retailer

Shoot Concept: Beauty shots of professional talent in a studio

Licensing:  Use of three images in any media (excluding Outdoor and Broadcast) in North America for 2 years. Although we avoid vague language whenever possible, the client insisted on using this language, effectively conveying Advertising, Collateral and Publicity use of the images as defined in our T&C.

Location: A studio in New York

Shoot Days: 1

Photographer: Up-and-coming beauty and fashion specialist

Agency: Mid-sized, based in the Midwest.

Client: Prominent retailer with approximately 2,000 stores in North America.

Here is the initial estimate:

 

You should all probably bookmark this as well. These types of examples are priceless.

Source: http://www.aphotoeditor.com/2013/06/26/pri...

Adobe Photoshop CC Has Already Been Pirated In Just One Day | Fstoppers

Now that Photoshop Creative Cloud went live just the other day, we didn’t know what to expect. However, news is out that just a day after the release, Photoshop CC has already been pirated and available.

 

So much for that stopping pirating.  Another great example of how DRM just annoys the honest customers of your product while doing nothing to stop the pirates. I will not be updating to CC until I have to this time around. I'm sure they will stop upgrading the CS version of Adobe Camera Raw any day now and I'll see how long I can get by with Capture One for that side of the business.  

I say this as someone who has been a first day release buyer for the past ten years.  Way to go Adobe.

Source: http://fstoppers.com/adobe-photoshop-cc-ha...

Vogue/Condé Nast Contest Attempts To Secure Free Images For Unlimited Use

The core problems we see are that:

The sponsors have the perpetual, unlimited use of all contest entries. There is neither compensation for contest participants nor is there credit given for their work. Participants are required to sign a liability release and copyright assignment, and to indemnify Botega Veneta and Condé Nast against any lawsuits that may arise as a result of the usage of the photographs. Every entrant is required to waive any right to sue in the event of misuse of the photographs entered. The winner is being offered $10,000 for a shoot that would normally command several times that amount. The winner will be required to grant copyright ownership of all photographs from the shoot.

 

Source: http://www.aphotoeditor.com/2013/06/17/vog...

Adobe Creative Cloud: It is RansomeWare.

So with the news yesterday that Adobe is going to a Subscription model I find myself thinking that it is now RansomeWare.

Ransomware (also referred to in some cases as cryptoviruses, cryptotrojans, cryptoworms or scareware) comprises a class of malware which restricts access to the computer system that it infects, and demands a ransom paid to the creator of the malware in order for the restriction to be removed. Some forms of ransomware encrypt files on the system’s hard drive, while some may simply lock the system and display messages intended to coax the user into paying. Modern ransomware attacks were initially popular within Russia, but in recent years there have been an increasing number of ransomware attacks targeted towards other countries, such as Australia, Germany, and the United States among others.
— http://en.wikipedia.org/wiki/Ransomware_(malware)

​So if I don't pay Adobe 50 bucks (or 20 just for Photoshop) a month forever I can kiss my 15 year old archive goodbye.  Or whats that you say?  "You can edit those files in the Gimp! Stop being so dramatic!  You own your files!"  Like hell I can edit them and like hell I own them.  Adobe does now.  All of our collective Archives are wholly owned and controlled by Adobe. Sure the flattened final tiffs are not but can I open PSB files in any other program?  (No, I won't call Photoshop an "App" DIAF) Can I open a PSD in any other program with adjustment layers, smart objects and any number of other odd effects? Not without losing half of the effects that make up the look of that file. This is a horrible turn of events for anyone who is a serious image maker.  

I find it really interesting that it is announced just after there was a call for a standard layered image format on May 1st. That article got my head to thinking of the,  "What If's" and now here we are. 

>Cue Godfather music<​

"Hey there.  Those are some really fine looking imagers ya gots there.  That one of those fancy Panowhoramics?  Nice, real nice.  Bet that could be one of those 16 bit files too?  You like those smooth gradients do ya?  Ya, those are purty.  Be a real shame if you could not, I dunno, let's say, open it. Maybe you want to print it? Maybe edit it down the road.  Ya,  hate to see something "happen" where you could not do that. O, hey buddy, why ya sweating?  We ain't gonna hurt ya.  Tell ya what.  Pay me and Vinne here, I dunno, lets say 20 bucks a month and we will protect those files for ya.  Oh, what's that? You have a Illustrator file as a Smart Object in there? Well, ain't you mister freaking fancy pants! Smart boy here Vinne!  Well, we can help ya out for, eh, let's say 50 a month. Payable, let me think here... Vinne what sounds like a good payment plan to you?  Forever you say?  It does have a nice ring to it don't it?  Forever it is then, It's our way of helping ya out, capice'?  No, don't thank us, you are very welcome.​"

Adobe Jumps the Shark

Adobe has decided to focus its resources on Creative Cloud and will not continue development on its Creative Suite software, reports The Next Web. While Creative Suite 6 will continue to be supported in regards to bug fixes, there will be no further updates and no Creative Suite 7.

Instead, the company has today announced several Creative Cloud apps at its Adobe MAX conference, including Photoshop CC, InDesign CC, Illustrator CC, Dreamweaver CC, and Premiere Pro CC.

There will be backlash for this, no doubt.
Adobe targets the same Pro and Pro-sumer community that Apple had the misfortune of knowing when it redesigned Final Cut Pro. Adobe’s decision to solely embrace a subscription offering could lead to mass protest if not handled correctly.
But before grabbing your torch, let us explain what, exactly, is happening — then we’ll get into why.

So this is just horrible.  What if our internet goes down?  We just pack up shop for the day and tell our clients sorry?  What about those clients who let their subscriptions lapse? Now they can't open PSDs anymore to see the files and their decades old archive is "unreadable"?  Pay a subscription to Adobe or your entire library is up for ransom? This is insane...​  

I'd say I'd just stick with CS6 but Adobe will not release new RAW camera support for older versions, trapping you in this upgrade cycle.  Between Apple and now Adobe abandoning the WORKING professional markets where are we left to go? Someone smarter then me really needs to target working pros in creative fields not everyone can or wants to work off a damn phone people.

Source: http://forums.macrumors.com/showthread.php...

We Need A Standard Layered Image Format

Last summer, Adobe killed their image exchange format "FXG". The idea was to have a publicly defined XML based image format which could handle vectors, bitmaps, and layers, and could be read and written by any app that wanted to support it (as Acorn did for a while).

I can't say I'm sorry to see it go. It was a horrible format. The goal is worthy, but the implementation of it was an incredibly bad idea. When you want to send someone an image you want to pass them a single file, not an XML file with a folder of assets. While there are technical benefits to this, it's an incredible burden on the customer.

There is of course PSD which is the native format for Photoshop, and over the years it has become the de facto standard for layered images. PSD is a crazy format and implementing a reader and writer for PSD files is non-trivial and nobody but Adobe actually supports it correctly. It's crazy hard (and I'm not blaming Adobe or PS engineers for this- extending a file format for 25 years isn't exactly an easy thing to do).

So what would be better?

 

Source: http://shapeof.com/archives/2013/4/we_need...