New Work in the Wilds: Nike Tech Pack Lookbook. Nike reached out asking if I would help with the B&W imagery for Tech Pack and I was happy to help out. This was fun to come up with a interesting way to do what seems like simple B&W treatments while keeping a silvery look. I had the opportunity to go back to my old darkroom days and look at some old cold tone prints and various chemical toners. I can't believe I used to keep freaking Selenium around. I do not miss smelling like fixer….
Only did the B&W imagery here not the Hero's. Super fun stuff though! Here are three screen grabs, many more are at Nike for now. Get em while it's hot!