The mega-sized image lowered visitor bounce rates by 27%, plus it increased leads generated by 36%.
Dell was so impressed by these results that the testing team ran out similar redesign tests for other B2B product lines… and so far they’ve all raised lead generation and contact form conversions as well, sometimes into the triple digits.
Bigger images lead to better sales. Can I ask if BETTER images do anything? ;)
Something to keep in mind when talking to clients.