Photog Uses Crappy Client Photos to Get Hired

Photographer James Hodgins of Sudbury, Ontario has come up with a creative visual solution for a perennial marketing challenge: Convincing clients who think they can shoot their own photography that they will get better results if they hire a professional photographer.

“People are visual. When you start talking lights, they tune you out,” Hodgins says.  One day it dawned on him to invite a client to tag along on a shoot with her own camera. “I said, ‘You take the picture you would have taken, and then I’ll take mine the way I would.”

 

Photographer: James Hodgins

Oh man, great idea.  May have to use this one with a few of our clients as well.

Source: http://pdnpulse.com/2013/03/photog-uses-cr...