New project went live in 11 cities just recently for Champs. The goal was to show the tie in between the Jerseys in NBA 2014 and the real ones you can buy in the store. Matt Davis from NonBox came up with the concept and reached out to me to help piece it all together. Had to also shoot and swap all the uniforms for each team on the original Athlete photo shot by Aaron Hewitt. Added in some techy illustrations on the athlete as well. Jersey Photo by Ryan Unruh that is used in the POP stands in the stores. Background shot Rendered by 2k.