Behance.... huh, look at that....

Have not loaded up my Behance page in some time. Seems like my stats have gone a little bit nutty. Hello all you Behance peoples!

holyfucks.JPG

I need to do a round of portfolio updates soon I guess. It’s always a major pain in the ass to pull files and make before and afters…. wah, wah, wah!

'Welcome to #Hustletown': How hustle culture took over advertising - Digiday

To be clear, hustle isn’t just hard work — it’s showing that you’re working hard. It’s Instagram posts about how much you have to travel for work, it’s LinkedIn and Medium memos about how if you’re not working yourself to the bone you’re not doing enough. It also smacks a little bit of “work at all costs.” And if you’re not struggling, you’re probably not working hard enough.

“There’s this whole thing about how being an entrepreneur, or even just a person working, has to be like falling on your face while eating glass,” said Eliason. “That’s bullshit. This is a job, and you can quit any time.”

This is such bullshit bro culture crap. It’s needs to die with the “Gig Economy today.”

There is backlash coming to this. Eliason is one of them — he’s instituted new rules at his agency that include flat fees, not time billed. People are now focused on balance, mindfulness, and not dying because you have too much to do. 

“Younger employees rightly question their return on doing things 100 times. Is the work getting better as a result of this?” said Clark.”The approach to creative ideation is necessary and good and yields better work, but there is a point where it gets to diminishing returns.”

Source: https://digiday.com/marketing/welcome-hust...

The Burn

Just getting off of a pretty crazy push through a lot of projects. Just a reminder to everyone out there to remember to take time for themselves as well. Balance people! ;)

New works to share!

Just posted a bunch of new stuff to the danklife portfolio and Behance, as Dr. Brule says, "Check it out!"

Conoco Animations.

Jeremy spent all day yesterday making us awesome new animations for the portfolio. Look for more updates to come in the following weeks. 

Total Finder for Mac

Found this little plug in on the Modo forums and so far I am really loving it.  It brings back the full color bar for labels in the Finder window instead of just the little dots. Some other nice features I like is that windows are forced to open in the same tabbed group and you can have it put folders at the top of a list. Overall makes the Finder much easier to work with when you have a large number of files / projects going on. Called Total Finder.

Building 3D with Ikea

"

Today, around 75% of all IKEA’s product images are CG, and they have a ‘bank’ of about 25,000 models. “These are all created at a ridiculously high resolution,” explains Martin, “We render them in 4Kx4K, and they need to hold up to that resolution. We need to be able to do whatever we like with the renderings - print them on large walls in the stores if we need to. Even if most of them are only ever used on the website, they all have the capability to be printed very high-res.”

 

The first entire room image to be created in CG for one of IKEA’s catalogues was in 2010. “There were a LOT of people involved in that image,” says Martin. “As you can imagine, the first time you do something, everyone wants to have a look! But then the catalogue after that had four or five images and it really took off.”

 

“The most expensive and complicated things we have to create and shoot are kitchens. From both an environmental and time point of view, we don’t want to have to ship in all those white-goods from everywhere, shoot them and then ship them all back again. And unfortunately, kitchens are one of those rooms that differ very much depending on where you are in the world. A kitchen in the US will look very different to a kitchen in Japan, for example, or in Germany. So you need lots of different layouts in order to localise the kitchen area in brochures. Very early on we created around 200 CG exchanges versions for 50 photographed kitchens in 2008, with the products we had - and I think everyone began to understand the real possibilities.

Very interesting write up over at CG Society.  Took Ikea a number of years to make the switch but they did.  

On a side note, V-Ray for Modo exists now in Beta and hopefully I will be able to run some tests with it soon. Grant Warwick has a very impressive looking Mastering V-Ray class I'd love to go through.  As far as I can tell Modo does not seem to have a specific in-depth shader tree / node class.  And yes, I have watched all of Richard Yot's stuff I could find but it is more about rendering and not shader tree specific. ;)

Getty Images makes 35 million images free in fight against copyright infringement » British Journal of Photography

Getty Images makes 35 million images free in fight against copyright infringement Getty Images has single-handedly redefined the entire photography market with the launch of a new embedding feature that will make more than 35 million images freely available to anyone for non-commercial usage. BJP's Olivier Laurent finds out more

 

Wow, that is a interesting line to take. I could see how they could make money if the embed flips to an ad every 30 seconds or so but to do it so it is not a flashing, annoying banner ad will be tricky.  Also, once they monitize this will the photographer ever see a dime?  Otherwise all the Getty shooters just created a huge content pool for Getty to dish out for free.

 Way down at the bottom we see this, "As for Getty Images’ own photographers, the new embed program won’t have an opt-out clause. “If you’re a Getty Images contributor, you’ll be participating in this.”

So basically Getty went the Indie Music marketing route.  Best it gets heard / seen then forgotten. Too bad they are a business and not a band though, could be the root problem of this model. 

 

Source: http://www.bjp-online.com/2014/03/getty-im...