New Work in the Wild: Gorge.net Ad Campaign

Photographer Nicolle Clemetson ask us to help out on her project for Gorge.net and we happily gave it all we could. She is one of the few to be allowed into the danklife home base which is in the center of a dormant cinder cone somewhere in Oregon.

 

Starbucks Refreshers

This Spring I was approached by Dan Zimmerman at Big Giant to help come up with an Illustration for Starbucks new summer drinks.  The Illustration was deemed too far out of theme with the motion project and was shelved fairly close to completion.  I was quite happy with the work though and really enjoyed the project. You can see how it was made and more in my Behance portfolio

New Work in the Wild: Bicycling Illustrations Aug 20113

Jesse Southerland at Bicycling asked me if I would be interested in illustrating some bike review images for the Aug 2013 issue and it turned into a fun 3d study.  He wanted a projection on the bikes originally, but then we slowly shifted to old school 70s style wall paper murals in room wholly generated in 3d.  Lots of fun bits like hand painting in the tears in the wall paper. Great to see them half page!

New work in the wild: JORDAN BRAND AND BLAKE GRIFFIN LAUNCH SUPER.FLY 2

Portland Photographer Ryan Unruh reached out to me to do some post work for a Jordan project he was shooting and the results are now live at Nike Inc and Sole Collector.  I went with a 3d solution to this request and really happy with the result.

Annnnnd did it again! On AdWeek.

Once again we are featured on AdWeek!  This was a awesome project we worked with Remco Vloon at Nike on.  Lots of fun on this one.

Nike Air Max ‘Sunset’ collection goes live.

A project we worked on with Photographer Ryan Unruh, ADs Brian Foster and Remco Vloon at Nike just went live and is getting some press.  We were asked to go for a very "real in studio" vibe on this project and I do quite like the outcome.  Read up more on it at Size Blog.

Fun project, thanks all!​

Adobe Jumps the Shark

Adobe has decided to focus its resources on Creative Cloud and will not continue development on its Creative Suite software, reports The Next Web. While Creative Suite 6 will continue to be supported in regards to bug fixes, there will be no further updates and no Creative Suite 7.

Instead, the company has today announced several Creative Cloud apps at its Adobe MAX conference, including Photoshop CC, InDesign CC, Illustrator CC, Dreamweaver CC, and Premiere Pro CC.

There will be backlash for this, no doubt.
Adobe targets the same Pro and Pro-sumer community that Apple had the misfortune of knowing when it redesigned Final Cut Pro. Adobe’s decision to solely embrace a subscription offering could lead to mass protest if not handled correctly.
But before grabbing your torch, let us explain what, exactly, is happening — then we’ll get into why.
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So this is just horrible.  What if our internet goes down?  We just pack up shop for the day and tell our clients sorry?  What about those clients who let their subscriptions lapse? Now they can't open PSDs anymore to see the files and their decades old archive is "unreadable"?  Pay a subscription to Adobe or your entire library is up for ransom? This is insane...​  

I'd say I'd just stick with CS6 but Adobe will not release new RAW camera support for older versions, trapping you in this upgrade cycle.  Between Apple and now Adobe abandoning the WORKING professional markets where are we left to go? Someone smarter then me really needs to target working pros in creative fields not everyone can or wants to work off a damn phone people.

Source: http://forums.macrumors.com/showthread.php...

Patrik Giardino for ESPN

Patrik Giardino asked us to get this kind of look for one of his ESPN shoots and here it is in print.  Great shot Patrik and thanks!

Looks much better then the other shots in the spread by other shooters but I miiiight be biased. ;)​

Danklife Mention in The Portland Egoist

The Portland Egoist Gave a lovely write up of my March Madness Project done with Travis Barteaux as the AD for Nike in 2012.

There's something that we deeply love about the art of photo compositing. When it's done well it is a great mix of fantasy and reality. We hadn't seen much of the work from Portland-based illustration and re-touching crew, Danklife, before today. What we're seeing though we're digging. The hyper-realistic, fantastical nature of the work is what we look for in this type of work. The above illustrations were created in conjunction with Nike for last year's March Madness. The effects add to and heighten the already amazing physical nature of young ball players in today's game.

Awesome sauce!​ Link

L'Oreal Pulled Ads Because They Used Too Much Photoshop

The advertising in question was challenged before NAD by The Procter & Gamble Company, a competing maker of mascaras. P&G took issue with advertisements featuring visuals of model’s lashes and product performance claims related to eyelash length and volume. P&G asserted that the visuals were identical to those that appeared in Canada and the UK, together with a disclosure that stated “Lashes were enhanced in post-production.” NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. Upon receiving NAD’s initial inquiry, the advertiser advised NAD that it had permanently discontinued all of the challenged print and broadcast advertisements prior to the challenge and affirmed that the in-store advertising would soon be replaced with new advertising.

 

Interesting.  Note how they had to include a disclaimer, “Lashes were enhanced in post-production.” and it was still pulled for false advertising. Oddly enough I am in favor of realism in advertising.

Source: http://www.asrcreviews.org/2013/03/nad-fin...

Photog Uses Crappy Client Photos to Get Hired

Photographer James Hodgins of Sudbury, Ontario has come up with a creative visual solution for a perennial marketing challenge: Convincing clients who think they can shoot their own photography that they will get better results if they hire a professional photographer.

“People are visual. When you start talking lights, they tune you out,” Hodgins says.  One day it dawned on him to invite a client to tag along on a shoot with her own camera. “I said, ‘You take the picture you would have taken, and then I’ll take mine the way I would.”

 

Photographer: James Hodgins

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Oh man, great idea.  May have to use this one with a few of our clients as well.​

Source: http://pdnpulse.com/2013/03/photog-uses-cr...