I have a new Essay published on A Sporting Life about the importance of Photography for great post work and a brief write up of the World Basketball Festival Project we did last year. Here is a small section:
“Some people like to say how something is all done in post and that photography does not matter anymore. In my experience that statement could not be further from the truth. A bad image can only be pushed so far before it falls apart. With bad photography post time is spent making images look acceptable instead of making them look great. The better the starting file, the more that can be done with the image in post, the better the final image. It’s pretty simple.”
Been wanting to write up something discussing the importance of a great Photographer for awhile now as I am getting tired of people saying it's all done in post. So I was very happy to have the opportunity to publish this.