“If you simultaneously can’t afford any frills and can’t afford any failure, you end up with millennial design: crowd-pleasing, risk-averse, calling just enough attention to itself to make it clear that you tried. For a cohort reared to achieve and then released into an economy where achievement held no guarantees, the millennial aesthetic provides something that looks a little like bourgeois stability, at least. This is a style that makes basic success cheap and easy; it requires little in the way of special access, skills, or goods. It is style that can be borrowed, inhabited temporarily or virtually. At the very least, you can stay a few hours in a photogenic co-working venue. At the very least, Squarespace gives you the tools you need to build your own presentable online home.”