I have long argued that musicians need to drop the notion of making money from CD sales through record labels and concentrate on making money from the experiential awareness that surrounds their brand; a brand they own, no one else. The downside to this for musicians is that they need to get organized and work hard, or arrange for what I call the “fifth Beatle” to help with online communications, selling merchandise etc. Consider this from Russell Davies
Creating music is only the first step to creating something valuable and timeless. For instance, David Byrne played a building. Music released as part of an event is the future – Radiohead’s release of In Rainbows was the first step toward the album release as event, if it’s an album at all.. How it’s done is also important. The container has changed forever. Remember what Rishad Tobaccowala has to say to advertising agencies trying to embrace the social web – “The future does not fit in the containers of the past.” It is no different for bands.