Nike Pledged to Shrink Its Carbon Footprint. It Just Slashed the Staff Charged With Making That Happen.

Ouch. Gnarly reporting by ProPublica here.

“So it came as a surprise one Sunday night in December when the dozen or so people on the team got summoned to a mandatory meeting the next morning. In a Zoom call before sunrise, they learned why. The team was being eliminated. The vice president who ran the team was gone. The call lasted less than 10 minutes.

It was the first in a series of deep cuts that one former Nike employee called “the sustainability bloodbath.”

With sales flatlining, Nike executives in December announced a plan to cut costs by $2 billion over three years. Those cuts have dealt a big blow to Nike’s sustainability workforce.

Nike has laid off about 20% of employees who worked primarily on its sustainability initiatives, The Oregonian/OregonLive and ProPublica found. Roughly another 10% left voluntarily or were transferred to other jobs. The cuts to its sustainability staff of about 150 people were far deeper than Nike’s 2% reduction companywide and 7% reduction at its Oregon headquarters.”

Cool animation though.