In late 1973 the trio reformed, calling themselves Television and soon recruiting Richard Lloyd as a second guitarist. They persuaded CBGB's owner Hilly Kristal to give the band a regular gig at his club which had just opened on the Bowery in New York. Television was the first rock group to perform at the club, which was to become, along with Max's Kansas City, the center of the burgeoning punk scene. The members of Television reportedly constructed the first stage at CBGB's where they quickly established a significant cult following.